DESIGN DIRECTOR
DIRECTOR OF PRODUCT DESIGN SCALING DESIGN AND RESEARCH ORGANIZATIONS FOR €100M+ DIGITAL PLATFORMS ACROSS EUROPE, DRIVING GROWTH AND MEASURABLE BUSINESS IMPACT.
Experience
Companies I've worked with those last 10 years:
Flaconi [ 2024 - present ]
Director Product Design & ResearchLeading design and research for a €400M+ beauty e-commerce platform operating across 12 European markets.
KFZteile24 [ 2021 - 2024 ]
Team Lead UI/UXBuilt and led the UI/UX function for a €150M+ automotive e-commerce business, driving experimentation and conversion optimization.
Ebay [ 2020 - 2021 ]
Product DesignerContributing to growth initiatives and launching a B2B self-service advertising product.
Vodafone [ 2018 - 2020 ]
Product DesignerPart of Vodafone’s Innovation Lab, working on IoT-driven digital products and international platform initiatives.
Dunnhumby [ 2015 - 2018 ]
Web developer & designerBuilt strong technical foundations in design systems, front-end development, and data-driven platforms during a period of rapid growth.
SELECTED WORK
Most relevant projects of my career. See through my project my experience and know-how.
about me
Based in Berlin - focused on technology and digital products
I’m a Director of Product Design with a background spanning product design, user research, and front-end development. Over the last decade, I’ve helped organizations build and scale design and research teams, embed experimentation into product development, and turn UX into a measurable business lever.
I’m at my best when tackling complex challenges. I often feel like a blend of detective and artist — using data to uncover the most effective ways to craft user experiences that serve both business goals and user needs. This mindset shapes how I approach product strategy, design decisions, and cross-functional collaboration.
Currently, I lead the Product Design & Research team at Flaconi, one of Europe’s largest online beauty retailers. I work closely with Product, Engineering, and Executive leadership in complex, multi-market environments, and I also mentor designers and emerging leaders as teams grow and mature.
Services:
How I Lead
From customer insight to strategy
I ensure user research and data directly inform product and design strategy — not just features.
Alignment before execution.
I create clarity across Product, Engineering, and Design to align teams around shared outcomes and accelerate delivery.
Design as business impact
I treat design as a performance lever — accountable to conversion, growth, efficiency, and long-term product quality.
Let’s work together
“...good designs fit our needs so well that the design is invisible...”
Don Norman
